Other advertising medias have worked well for centuries, but they are no longer meeting the needs of businesses as our target population increasingly becomes more transient.

   With constantly changing LED board's you are able to change text (For Free) to keep your advertisement fresh and exciting, and less expensive than print media.

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Italia Digital Signs

912-285-7446

italiasigns@hotmail.com                                             

These are the major media, with some more expensive than others. The one that's right for you depends entirely on your business.

      Outdoor advertising/billboards: These reach more people for a dollar than any other media, but are limited to a picture and words.

• Radio: Reaches the second most people for a dollar, but cannot be targeted geographically and can only be loosely demographically targeted. But if people will drive significant distances to buy your product, or if you're selling a "we come to you" service, this is likely your best bet.
• Cable television: Offers the impact of moving images as well as spoken words. Can easily be geographically targeted. But your ad will likely look homemade.
• Broadcast television: Big prestige. Big bucks. But able to target psychographic profiles. Buy specific shows; never buy a rotator.
• Newspapers: Reach customers who are in the market to buy today. Unfortunately, people not currently in the market for your product or service are less likely to notice your ad than if it had appeared in another media.
• Magazines: Expensive, but high-impact with tight targeting. Little waste. Weakness is infrequency of repetition.
• Direct mail: Highly targeted, all the way down to the level of the individual. But shockingly expensive to do right.
• Yellow Pages: Essentially a service directory for the customer who has not yet made up his or her mind. Very foolish for retail businesses

Remember : Size does matter!!

Research has shown that it is easier to remember words when they are associated with an object or logo. Ask yourself, which is better , a 4"X6" inch black and white ad or a 12' foot tall color ad? A logo with a clever slogan which stretches over 24' "screams" what a smaller poster billboard can only "say" and a back page newspaper ad can only "whisper".